Connect with the continent
Author: Terry Behan
Publisher: Afro Celtic Productions
Connect with the continent, is a simple book about understanding key consumer trends across the African Continent right now.
Nation Branding – concepts, issues, practices ( 2nd edition)
Author: Keith Dinnie. Contributor Terry Behan
Nation Branding: Concepts, Issues, Practice is a ground-breaking textbook that
provides an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies.
Brands & branding 20th edition
Editor: Ken Preston. Contributor Terry Behan
Publisher: Affinity Publishing
The 2014 and 20th edition of Brands & Branding in South Africa pays tribute to the Great Brands helping make South Africa Great, by recognising the very real collective contribution brands make towards growing the economy, South Africa’s reputation and the development of its people.